The Shadow started out as a shadowy voice that would introduce the stories of Street & Smith's detective story magazine, which dramatized different written stories from the popular magazine. The Shadow, at this point, was simply that, just a shadow. His alter ego, Lamont Cranston, had not even been thought of yet. However, The Shadow became incredibly popular and suddenly began to get more publicity. His tagline was the memorible "I......am the Shadow! Conscience is the judge no crook can escape.